Palmer & you

The Tasting Room


Château Palmer’s wines. Its words. Different expressions of a single terroir, born of a common philosophy. Homages to a natural environment and to the traditions of an estate, over time they begin to resonate. Not with power, but with finesse, with elegance. With age, grand crus, the words of Château Palmer, take on ever greater meanings.

The Tasting Room
Château Palmer
A wine sublimated by time

Complexity. That of a terroir, expressed in the wines of Château Palmer. Parcel by parcel, the estate’s teams must nurture it daily. Merlot, Cabernet Sauvignon and Petit Verdot, protected and enriched by nature in all its diversity, develop notes of fruit, flowers and spice. Never exuberance – on the contrary, with each passing year, ever greater harmony, and length omnipresent. Aromatic richness, powerful tannins, and between them – velvet.

The Tasting Room
Alter Ego
Reinterpreting Château Palmer’s terroir

Spontaneity. That sudden desire to indulge without delay, Château Palmer wished to gratify. Thus, while remaining true to its philosophy, another expression of its terroir came to be. Since the 1998 vintage, a new approach to selection and blending has yielded this supple and rounded wine, distinguished by its freshness of fruit, crisp intensity and richness…from the moment out of barrel, it's all that’s natural, bottled.

“Château Palmer’s wines don't explode on the palate. There's no ostentation, it's about moderation. Taking the time to appreciate them, in their every nuance.”

Thomas Duroux


Each and every bottle of Château Palmer and Alter Ego is marked with a Prooftag seal of authentication. There are two types of seal: the red is affixed to all bottles prior to shipping; the black one is used for bottles reconditioned at the estate with replacement corks and labels, if necessary.

The presence of an intact seal on an undamaged capsule means the wine has not been opened after shipping from the château, and guarantees the wine’s authenticity.



An authentication seal is now affixed to every bottle of Château Palmer and Alter Ego by the estate before shipment. This seal includes all information pertaining to the bottle in question, registered in a database accessible to consumers.

It is attached to all Château Palmer and Alter Ego bottles stored in the Château's cellar. The red seal guarantees the authenticity of your bottle and displays the date the wine left the estate.

*This system was implemented in 2009. Therefore, since 2009, all bottles have had these seals, as well as all wines that have left the estate's cellar since 2014, regardless of the vintage.



This black seal is affixed to bottles of Palmer or Alter Ego that are reconditioned at the estate. It guarantees that our technical team controlled the wine's quality before reconditioning the bottle. This process systematically includes replacing the cork and, if necessary, the label.


1. The presence of an intact seal on an undamaged capsule guarantees that the bottle was not opened after it left the château and that the contents match the label.

2. This seal consists of a Bubble Tag™* corresponding to a unique identifier for each bottle, linked to an alphanumeric code and a QR Code.


* Bubble Tags™ consist of a translucent polymer that generates a completely random pattern of bubbles. This pattern is impossible to replicate, giving each bottle a unique identifier.

Thanks to the Bubble Tag™, the owner of a bottle of Château Palmer can at any time:

– enter the code on the tag and check that it corresponds to the one on the Château Palmer website;

– scan the QR code and check that the data matches those on the Château Palmer website.

In case of problems with this authentication, please contact us:

- by email: chateau-palmer@chateau-palmer.com

- by telephone: +33 (0)5 57 88 72 72


To identify your bottle, please enter the code found on the seal.

You can also download an app to your smartphone and scan the QR code.

Only the vintages from 2009 on are fitted with a red one, while bottles reconditioned at the estate continue to be distinguished by the black seal.